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Small Profile.
Big Bites.

Designed by anglers who demand more. The Urchin series delivers lifelike action, and proven fish-catching performance in every cast.

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One proven design. Five sizes. Plus the all-new Urchin Surge. Built for every fishery, from panfish to trophy bass.

Compact finesse bait for panfish and pressured bass.

Perfect for subtle presentations and finicky fish.

The ultimate all-around bass bait.

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Bigger profile for aggressive fish and heavy cover.

Built for trophy-sized bass, pike, and musky.

The Urchin in action — built for movement, vibration, and an aggressive presentation.